Decode the Future,
Disrupt Your Industry,
and Transform Your Business.

be radical.

We’re here to help you build the future.

The future is complex, uncertain, ambiguous, and hard to make sense of. Disruption is more than just an overused buzzword. Organizations and their people struggle to stay at the edge of change. In a world where tomorrow looks dramatically different than today, we offer clarity.

After being operators at the forefront of digital transformation for over 25 years, conducting research and working with hundreds of the world’s most innovative leaders and their organizations, as well as teaching at top institutions globally, we understand what it takes to successfully decode and navigate the future.

We pride ourselves in delivering our unique insights, tools, and frameworks in truly eye-opening, memorable keynotes, highly engaging workshops, and meaningful advice. We cut the BS and hype, providing leaders and their organizations battle-tested, practical knowledge.

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Keynotes
Keynotes & Workshops.

Our keynotes aren’t just presentations; they’re transformative experiences that arm you with cutting-edge tools and actionable insights, setting you on a path to lead your organization through an unpredictable future.

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Organizational Training
Organizational Training.

Our high-impact training programs arm your leaders with battle-tested frameworks and actionable insights to not just survive, but thrive in a disruptive world. Take control of your organization’s future today.

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Consulting
Consulting.

We partner with you to quickly action your innovation strategy using be radical’s unique methods, expertise and global network rather than just running ‘projects’ for you. It’s time to build what matters.

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The Book.

Available Now in Print, Audiobook, and eBook.

Disrupt Disruption

How to Decode the Future, Disrupt Your Industry, and Transform Your Business

Popular myths about disruption often overlook the true forces that cause industry giants to fall. Misunderstanding these stories leads to missed opportunities for transformation and growth within organizations.

In “Disrupt Disruption,” Pascal challenges these narratives, providing a comprehensive view of disruption’s dynamics. Based on extensive interviews with innovators and industry leaders, the book offers a practical framework to understand disruption and redefine organizational strategy.

“Disrupt Disruption” equips you with proven principles for success. Find it on Amazon, Audible, Barnes & Noble, or at your local bookstore.

OUT NOW! Order Más Allá De La Disrupción (the Spanish Edition) and Disrompendo A Disrupção (the Portuguese Edition) now!

Disrupt Disruption. The Book in English, Spanish, and Portuguese.

radical Insights.

Weekly Research and Commentary on the Future of Business and Technology.

October 15th , 2024

CEOs, Centaurs, and Why Human Executives Shouldn't Lead like AIs

Turns out Gen AI isn’t just coming for the artists and nerds. CEOs and other high-level strategic decision makers are also in the crosshairs – especially executives who are less flexible and more short-term oriented in their thinking.

Earlier this year, Cambridge-based researchers created a simulation of the US auto industry for human and AI agents to navigate as chief executives. The simulation was designed to allow more than 500,000 possible decision combinations per round (each round representing a fiscal year) and to have no fixed winning formula. For players, the game’s objective was simple — maximize market cap as CEO and don’t get fired by the virtual board.

Humanity was represented in the experiment by a mixed cohort of…

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ORACLE
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