Volatility makes you stronger.
If you build for it.

radical✦

Most organizations answer volatility with more strategy and tighter controls. That’s the reflex that breaks them. We’ve spent 25+ years – running parts of eBay, Mozilla, and Google, then working with hundreds of companies from startups to the Fortune 100 – learning what separates the ones that break from the ones that get stronger. We build that into your team. Keynotes, workshops, and advisory for people who actually have to do something on Tuesday.

Work with us →

What We Do.

Keynotes
Keynotes & Workshops.

Keynotes for audiences who’ve already heard the standard innovation talk. Frameworks the room hasn’t seen, real stories from inside the companies you’d recognize, and concrete next steps for the people who actually have to do something on Tuesday.

See the keynotes →

Organizational Training
Organizational Training.

Multi-day programs for leadership teams that want to do more than nod along. Structural principles, operational practices, real cases from your industry. Stop playing defense. Start building muscle.

See the programs →

The Briefing.

Twice a week. ~10,000 readers.

Two short essays a week on what’s breaking, what’s rebuilding, and what to do about it. Read by 10,000+ founders, operators, and leaders.

Free · No spam · Unsubscribe anytime.

radical Insights.

From the Briefing, Working Theory, and the blog.

August 29, 2026

When Your Core Isn’t What You Do Anymore

Last year, I wrote about Southwest Airlines as an example of a company whose innovation was the company itself. Its open seating wasn’t just a quirky boarding policy; it was one choice in an operating model designed around simplicity and speed. Southwest has since moved to assigned seating, and I’m less interested in declaring that decision right or wrong than in the question it raises: how does a company know when a practice that helped make it successful has become something it needs to reconsider?

We often talk about the official future: the version of tomorrow an organization behaves as though it already knows. It lives in strategic plans, budgets, hiring decisions, product roadmaps, and the assumptions leaders rarely feel the…

Get the Full Story →


August 25, 2026 — Working Theory #002

Cheap Intelligence, Expensive Companies

Among companies that have actually put AI into operations, through roughly the end of 2027, the cost of turning AI into operating advantage will be hourglass-shaped in company size – cheap for the very small, affordable for the very large, and worst for firms in the middle (call it fifty to a thousand employees).

All Working Theories →


From the blog.

Books.

Two operating systems for organizations under pressure.

OUTLEARN

OUTLEARN

A practical operating system for organizations that get stronger under stress. Five frameworks. No filler.

Learn more →  ·  Buy on Amazon

Disrupt Disruption

Disrupt Disruption

How to decode the future, disrupt your industry, and transform your business. Also in Spanish and Portuguese.

Learn more →  ·  Buy on Amazon


Trust.

Companies we’ve worked with. Press we’ve shown up in.

Microsoft
Google (Alphabet Inc.)
Amazon Web Services (Part of Amazon)
Meta (formerly Facebook)
Adobe
ORACLE
SAP
Cisco
VISA
MasterCard
NASA
Nike
Walmart
PepsiCo
Procter & Gamble
Toyota
Mercedes-Benz (Part of Daimler AG)
Volkswagen
Johnson & Johnson
Roche
Deloitte
Accenture
PWC
KPMG
Citi
HSBC
UBS
Morgan Stanley
Unilever
Nestle
Intuit
3M
Bosch
UPS
John Deere
Bayer
Deutsche Telekom
Vodafone / Vodacom
Telefonica
Orange
EDF
E.ON
L'Oreal
Estée Lauder
McKesson
Novo Nordisk
DELTA Airlines
European Commission
Stanford Business School
Berkeley Haas School of Business
London Business School
IMD Business School
Cambridge University
Capgemini
AB InBev
Henkel
Pearson
Carrefour
Forbes
UEFA

Wall Street Journal
CNN
Bloomberg
Forbes
Financial Times
BBC
NPR
Fast Company
Inc. Magazine
Quartz
Techcrunch
Global Finance
ARD - Das Erste
ZDF
WDR - Westdeutscher Rundfunk
1LIVE Radio
Le Monde
Le Temps
Negocios
Frankfurter Allgemeine Zeitung (FAZ)
Handelsblatt
Wirtschaftswoche
FOCUS
Die Zeit
Sueddeutsche Zeitung
Welt
deutschland.de
Schweizer Monat
PAGE
Business Punk
Heise
Globo.com
ECOA
Mixergy
Horizont
La Vanguardia
Koelner Stadt Anzeiger
Rheinische Post
Accounting Today