Build for volatility.
Your five-year plan won’t save you.

radical✦

Most organizations meet volatility with more strategy and tighter controls. Neither holds. We’ve spent 25+ years working with hundreds of companies — startups to Fortune 100 — figuring out what separates the ones that break from the ones that get stronger. We bring that to keynotes, workshops, and advisory engagements for teams that take the work seriously.

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What We Do.

Keynotes & Workshops.

Keynotes for audiences who’ve already heard the standard innovation talk. Frameworks the room hasn’t seen, real stories from inside the companies you’d recognize, and concrete next steps for the people who actually have to do something on Tuesday.

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Organizational Training.

Multi-day programs for leadership teams that want to do more than nod along. Structural principles, operational practices, real cases from your industry. Stop playing defense. Start building muscle.

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The Briefing.

Twice a week. ~10,000 readers.

Two short essays a week on what’s breaking, what’s rebuilding, and what to do about it. Read by 10,000+ founders, operators, and leaders.

radical Insights.

From the Briefing and the blog.

June 23, 2026

You Don't Know. You Assume.

I’ve been teaching the core ideas and principles around “learning faster than the world can change” for quite a while now – long before OUTLEARN existed, back when it was mostly just a set of ideas, principles, and frameworks. And in all the rooms, across all the years I presented those ideas, the same question kept (and to this day keeps) surfacing, almost word for word: “How do I know I’m testing the right thing – and that the result actually tells me what I need to know?”

It’s a good question – and also, almost always, aimed at the wrong target. The problem is hardly ever the test; the problem is the thing you’re trying to test.

Here’s the problem: Assumptions…

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