August 4, 2026
The first person I heard use “future” as a verb was probably Douglas Rushkoff. That would’ve been about 2018, and Rushkoff was already years into making the argument that a better future depended on having more people actively involved in exploring and shaping futures. He wanted to push us all out of passivity and into agency, into the belief that the future didn’t have to be something that happened to us. It could be something we would meaningfully and intentionally co-create.
I was working for Singularity University then, and Rushkoff’s framing definitely resonated with me. Among the many things we were up to at SU, bringing more people into big conversations about the future and how they could lead as if…
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August 25, 2026 — Working Theory
#002
Among companies that have actually put AI into operations, through roughly the end of 2027, the cost of turning AI into operating advantage will be hourglass-shaped in company size – cheap for the very small, affordable for the very large, and worst for firms in the middle (call it fifty to a thousand employees).
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