Practical Wisdom for Uncertain Times

Our Books.

No two organizations are the same, but the patterns are universal. These books distill three decades of transformation work across five continents – from Fortune 500s to startups, manufacturing to tech. Each one is a practical playbook born from real companies navigating real uncertainty.

We write the books we wish existed when we were leading through disruption ourselves. Not academic theory. Not motivational platitudes. Battle-tested frameworks you can put to work Monday morning. Because understanding what’s coming is only valuable if you know exactly what to do about it.

These are the tools we use with our clients. Now they’re yours.

Built for Turbulence

COMING 2026 Built for Turbulence.

How to Lead Organizations That Strengthen Under Stress

Uncertainty is rising – and that’s your competitive advantage. While others panic, antifragile organizations gain from chaos. This is your complete playbook for building companies that don’t just survive volatility but strengthen from it. From diagnosis to implementation, battle-tested frameworks from three decades transforming organizations across five continents. You can do this. Here’s exactly how.

Build it with us. Get exclusive access to early drafts, frameworks before they’re published, and direct input shaping the playbook. Join leaders building organizations that strengthen from chaos – from the ground up.

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Disrupt Disruption

Disrupt Disruption.

How to Decode the Future, Disrupt Your Industry, and Transform your Business

Everyone talks about disruption. Almost nobody understands it. This book cuts through the hype with insights from 300+ innovators who've actually navigated massive industry shifts – and gives you the practical framework to do the same.

The secret? Stop chasing what’s new. Focus on what won’t change. Learn to decode the future through first-principles thinking, understand disruption as state changes (not existential threats), and transform your organization with proven principles. From the four horsemen that trip up incumbents to the leadership mindset that turns uncertainty into opportunity – this is your strategic roadmap for sustainable relevance.

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GYSHIDO

GYSHIDO.

The Art of Getting Your S#!% Done

You know what to do. You’re just not doing it. Twenty-one battle-tested principles across three domains – DO, LEAD, WIN—distilled from 30+ years in the trenches at Google, eBay, and Mozilla. No fluff. No filler. Just the exact framework that separates those who deliver from those still stuck in meetings.

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The Heretic

The Heretic. OUT OF PRINT

Daily Therapeutics for Entrepreneurs

Being an entrepreneur is brutal. The highs are intoxicating. The lows will crush you. This isn’t another motivational book – it’s daily medicine for the entrepreneurial journey. Raw insights and hard truths from three decades in the trenches to help you survive the chaos, silence the doubt, and keep moving forward when everything tells you to quit.