Practical Wisdom for Uncertain Times

Our Books.

No two organizations are the same, but the patterns are universal. These books distill three decades of transformation work across five continents – from Fortune 500s to startups, manufacturing to tech. Each one is a practical playbook born from real companies navigating real uncertainty.

We write the books we wish existed when we were leading through disruption ourselves. Not academic theory. Not motivational platitudes. Battle-tested frameworks you can put to work Monday morning. Because understanding what’s coming is only valuable if you know exactly what to do about it.

These are the tools we use with our clients. Now they’re yours.

Built for Turbulence

WRITING IN PUBLIC Built for Turbulence.

The Practitioner’s Library for Antifragility.

Most business books are 300 pages of fluff wrapped around one good idea. You don’t have time for that.

That is why we aren’t writing “a book.” We are building a modular library of monographs. These are short, lethal, single-subject field manuals designed to solve specific problems on Monday morning. From the Antifragility Triad to the 90/10 Rule, we are documenting the structural moves that turn volatility from a threat into your unfair advantage.

Build it with us. We are writing this series in the open. Join the community to get the raw frameworks, early drafts, and specific tools in real-time – long before the ink hits the paper.

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Disrupt Disruption

Disrupt Disruption.

How to Decode the Future, Disrupt Your Industry, and Transform your Business

The book that defined the landscape. While everyone else was hyping disruption, this book decoded it.

Drawing on insights from 300+ innovators, Disrupt Disruption cuts through the noise to show you the mechanics of industry shifts. It is the foundational text on why organizations fail to see the “State Changes” coming – and how to fix your mindset before it’s too late.

The secret? Stop chasing what’s new. Focus on what won’t change. From first-principles thinking to the “Four Horsemen” of corporate inertia, this is your strategic roadmap for sustainable relevance in an age of accelerating change.

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GYSHIDO

GYSHIDO.

The Art of Getting Your S#!% Done

You know what to do. You’re just not doing it. Twenty-one battle-tested principles across three domains – DO, LEAD, WIN—distilled from 30+ years in the trenches at Google, eBay, and Mozilla. No fluff. No filler. Just the exact framework that separates those who deliver from those still stuck in meetings.

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The Heretic

The Heretic. OUT OF PRINT

Daily Therapeutics for Entrepreneurs

Being an entrepreneur is brutal. The highs are intoxicating. The lows will crush you. This isn’t another motivational book – it’s daily medicine for the entrepreneurial journey. Raw insights and hard truths from three decades in the trenches to help you survive the chaos, silence the doubt, and keep moving forward when everything tells you to quit.