Practical Wisdom for Uncertain Times

Our Books.

No two organizations are the same, but the patterns are universal. These books distill three decades of transformation work – from Fortune 500s to startups, manufacturing to tech. Each one is a practical playbook born from real companies navigating real uncertainty. Not academic theory. Battle-tested frameworks you can put to work Monday morning.

These are the tools we use with our clients. Now they’re yours.


OUTLEARN

NEW OUTLEARN.

The Art of Learning Faster Than the World Can Change

The organizations that thrive in volatility don’t have better strategies. They have a better relationship with failure. OUTLEARN gives you a practical operating system for building organizations that get stronger under stress – the physics of failure, the biology that fights you, the silence that hides the signal, and the portfolio structure that funds it all.

Five parts. Every chapter ends with specific actions you can take Monday morning. No consultants required. No reorganization needed.

Volume 1 of the Built for Turbulence series – short, single-subject field manuals for leaders in volatile environments.

Available April 28, 2026 – Paperback & Kindle. Audiobook coming soon.

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Disrupt Disruption

Disrupt Disruption.

How to Decode the Future, Disrupt Your Industry, and Transform your Business

The book that defined the landscape. While everyone else was hyping disruption, this book decoded it.

Drawing on insights from 300+ innovators, Disrupt Disruption cuts through the noise to show you the mechanics of industry shifts. It is the foundational text on why organizations fail to see the “State Changes” coming – and how to fix your mindset before it’s too late.

The secret? Stop chasing what’s new. Focus on what won’t change. From first-principles thinking to the “Four Horsemen” of corporate inertia, this is your strategic roadmap for sustainable relevance in an age of accelerating change.

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GYSHIDO

GYSHIDO.

The Art of Getting Your S#!% Done

You know what to do. You’re just not doing it. Twenty-one battle-tested principles across three domains – DO, LEAD, WIN – distilled from 30+ years in the trenches at Google, eBay, and Mozilla. No fluff. No filler. Just the exact framework that separates those who deliver from those still stuck in meetings.

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The Heretic

The Heretic. OUT OF PRINT

Daily Therapeutics for Entrepreneurs

Being an entrepreneur is brutal. The highs are intoxicating. The lows will crush you. This isn’t another motivational book – it’s daily medicine for the entrepreneurial journey. Raw insights and hard truths from three decades in the trenches to help you survive the chaos, silence the doubt, and keep moving forward when everything tells you to quit.